Our products help bicycle riders of all levels to truly enjoy their favorite sport in total comfort and therefore enjoy a healthy lifestyle.
We are pioneers and inventors in the bike industry since 1972 and we will continue to push product development into new territories.
We deliver innovative and functional products that allow any bicycle rider to enjoy their sport in comfort.
We provide athletes around the world with access to our online research and digital contents to educate cyclists on how they can best enjoy a healthy bike lifestyle in comfort.
We work hard to create inspiration for riders to enjoy, have fun and grow further confidence in their sport activities.